I’ve spent a long time thinking about how I can market this blog, make it bigger, more accessible, increase the traffic so it can reach more ED sufferers and those in recovery (from bad body image or an ED), and I’ve concluded –
This blog will never be popular.
This is not pessimistic, this is a realistic viewpoint.
And these are my reasons why:
1. Some readers think I’m pro-fat. I’m not. I’m pro-health. And sometimes being healthy also means being overweight. Given that the current trend is panicking about any “bad” foods or “bad” eating patterns, this “grey-area” blog is not going to go viral anytime soon in this all or nothing thinking world. (“Either you’re fat and unhealthy or thin and healthy!” Nope, nope, that’s just not true. And what about emotional health?)
2. People LOVE trends. LOVE. What’s more appealing than a new quick fix all the cool kids are trying out? Let’s take an example – Paleo. (Just using that because it seems to be the “trendiest” right now.) Can some people turn this into a permanent lifestyle? Very few, I think. The thing about trends is that they’re never sustainable. History has proven it. Powdered faces with the hairline shaven back? Gone with the medieval times. Or something. White lipstick? My mother dabbled with it in the sixties. Paleo? Probably gone just as quick.
Now, is Paleo healthy? Absolutely, parts of it. But it’s the fact that it’s a trend that will ultimately be the demise of it. Something else will come along that people will latch onto and try. and it will be left in the dust.
My blog doesn’t focus on trends – it asks you to do the longterm, day-at-a-time work. The internal work, not the “change your outsides so you have a temporary high” work.
3. Diets Make Money. I could google it, but I’m going to assume that the diet industry makes millions of dollars each year off of people buying into their particular cookbooks, their programs, and low-carb cheesecakes. So, when I say they’re bullshit, this will obviously earn a quick snub from most viewers. Why? They invested money in a product and they don’t want to be told it was for nothing, or for little, or for temporarily. They want that investment to mean something. And I’m threatening that.
So, that’s part of why I think this blog will never be popular.
(Like not being popular has ever stopped me before….)
And an anecdote to finish this off. Recently, I was sitting with my therapist, and said, “You know, I think I’ve found the secret to a healthy weight and healthy life.”
“And what is that?” She asked.
“Not worrying about it,” I replied.